What is Biskota: What We Do and Why SEO Matters

SEO (Search Engine Optimization) is a website’s trump card when it comes to online visibility. However, just being “seen” is not enough. A constant repetition of a successful formula is required in order to keep up with competitor websites of the same industry, who are also doing the same thing. Add Google’s algorithm and massive updates to that, and you’ve got a full race to the top - except the race for the top never actually ends. Given that less than 1% of searchers actually bother to click on Google’s second page, aiming for the first page and staying there becomes a no-brainer. That’s where Biskota’s experience in getting challenged by shifts in SEO trends, and our solutions in overthrowing their challenges comes through.

Getting to know each other

At Biskota, before taking any digital steps towards improvement, we make it our priority to know you personally. In order to bring you efficient, visible results, we make it our mission to hear out your needs, mission, and what you want to achieve. Subsequently, we provide a free digital evaluation of your site conducted by our search experts. Following that, we’ll recommend marketing strategies we believe are best tailored for your digital footprint. These include Digital PR campaigns, Link-Building email marketing sequences, social media management, and content writing services. And the best part is, we have actual testimonials of all these strategies producing results, which you’ll get to receive and observe firsthand.

Communication and staying in touch

Let us know what you want to achieve, sit back and relax, while we show you the results 6 months later! Easy, right?

Not quite. While we agree that the SEO results of implemented digital strategies take time to show themselves, one of our main principles as an SEO agency is constant, effective communication between us and you. In addition to the roadmap that you receive, Biskota provides detailed and informative updates regarding the progression of your active campaigns. This includes updates on steps currently taken, expectations of turnaround periods, implemented workflows, and informative sessions on rising trends you could explore, among others.

Race, Win, Repeat.

It is worth reiterating that SEO is a race between websites, especially in competitive sectors like B2B (business-to-business) and higher education. Given that those are both niches highly focused on enrollment rates, it is no surprise that they are constantly on the lookout to outdo their competition in online visibility. No matter the marketing strategy - social media posts, email marketing sequences, or keyword optimization, eventually every campaign comes full circle and stops there. Spikes in visibility eventually begin to drop down, going back to previously hosted search engine spots: and that excludes the first page of Google.

Therefore, at the end of our marketing campaign(s), the growth head and marketing members at Biskota will present new strategies and opportunities on how to keep your lead in the race, based on our results together. Adaptability, change, and innovation are amongst our core skills, setting the stage for consequent fruitful collaborations between us.

In conclusion:

As 2024 draws its curtains quickly, and 2025 lands upon us, investing in digital marketing strategies is still a priority for businesses looking to stay ahead of the game.

SEO & Link Building, Digital Advertising, Social Media Management, and Content Optimization stand among the key pillars holding search engines together; all in order to bring an improved user experience for its respective visitors and loyal audiences. Regardless of the shifts the following year might bring, however, at Biskota we are dedicated to keeping track of the most viable routes toward driving visibility and engagement for your brand with tailored strategies that yield impactful results. As we learn about your brand, its mission, and objectives you would like to achieve with us, we’ll focus on elevating your presence to the top and figure out how to stay there.

Our team